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Google launched Search Profiles in July 2026 customisable pages that allow eligible publishers and creators to showcase their content directly within search results. Alongside this, new personalisation settings including a Saved Media feature that lets users’ saved content influence their search results, and a Personalized Recommendations toggle have introduced a variable into search visibility that

Meta’s Business Agent its AI-powered customer engagement and lead generation tool moved from regional pilot to global deployment in July 2026. The Business Agent works directly inside WhatsApp, Messenger, and Instagram DMs, handling customer enquiries, qualifying leads, and routing conversations to human teams when needed. For businesses in Kerala, where WhatsApp is deeply embedded in

TikTok Shop solidified its position in July 2026 as one of the premier platforms for product discovery and social commerce, with platform data confirming that 67 percent of users now cite TikTok as their primary channel for discovering new products surpassing both Amazon and YouTube. More significantly, TikTok Shop has evolved from a discovery platform

July 2026 saw LinkedIn deliver two significant platform updates in quick succession. First, the Creator Marketplace expansion gave businesses formal access to verified B2B content creators for paid brand campaigns a move that positions LinkedIn as a serious influencer marketing platform for professional audiences. Second, the launch of AI-powered creative tools inside LinkedIn’s ad platform

A landmark dataset published in July 2026 by Previsible, analysing 6.77 million AI-driven sessions across 166 Google Analytics properties over 19 months, confirmed what many marketers had suspected: ChatGPT now holds 92.4 percent of trackable LLM referral traffic and continues to grow its share. Total monthly AI-referred sessions have grown 9.9 times since early 2025,

From 2 August 2026, Article 50 of the EU AI Act formally requires businesses to disclose AI-generated content synthetic images, videos, audio, chatbots, and certain unreviewed AI-generated text. While the regulation originates in Europe, its impact is already being felt by digital marketers globally, particularly those working with brands that have any European customer base

July 2026 delivered something marketers in Kerala have been waiting for since AI Overviews launched: real visibility data. Google finally began rolling out its Generative AI performance report inside Search Console first to large properties in June, and now reaching smaller websites through July. For the first time, site owners can see exactly how many

July 2026 data has confirmed what many marketers suspected: TikTok has surpassed both Amazon and YouTube as the number one platform where users discover products, with 67% of users citing TikTok as their primary product discovery channel. For businesses and marketing students in Kerala, this is not a statistic to file away it is a

LinkedIn’s Creator Marketplace received a significant expansion in July 2026, giving businesses direct access to verified content creators for B2B campaigns. Simultaneously, LinkedIn launched collaborative posting features allowing multiple contributors to co-author and co-publish content changes that are reshaping how professional brands build visibility on the platform. For marketing students and businesses in Kozhikode, this

OpenAI’s ChatGPT advertising platform, which launched in late 2025, crossed a significant milestone in July 2026. Users’ ad dismissal rates have dropped by 50% since launch a clear signal that ChatGPT ads are finding genuine relevance with their audiences. For marketers, this is not a future trend to monitor. It is a live, growing channel