One of July 2026’s most counterintuitive data points came from search behaviour research: desktop clicks have been rising since Q4 2025 while mobile clicks are falling a reversal of the multi-year trend toward mobile-first user behaviour that shaped digital marketing strategy throughout the 2010s and early 2020s. For marketers and students in Kerala who have […]
Google Merchant Center introduced conversational attributes in July 2026 optional product feed fields that help products appear for conversational search queries inside AI systems and agents. As AI Mode and Google Shopping increasingly serve results based on natural language queries rather than traditional keyword matching, structured product data with conversational attributes has become a new
LinkedIn’s July 2026 rollout of AI-powered creative tools inside its ad platform has removed one of the most persistent barriers to B2B advertising for smaller businesses: the need for a dedicated design team to produce credible professional ad creative at scale. The new suite allows marketers to generate, personalise, and test ad variations directly inside
Google launched Search Profiles in July 2026 customisable pages that allow eligible publishers and creators to showcase their content directly within search results. Alongside this, new personalisation settings including a Saved Media feature that lets users’ saved content influence their search results, and a Personalized Recommendations toggle have introduced a variable into search visibility that
Meta’s Business Agent its AI-powered customer engagement and lead generation tool moved from regional pilot to global deployment in July 2026. The Business Agent works directly inside WhatsApp, Messenger, and Instagram DMs, handling customer enquiries, qualifying leads, and routing conversations to human teams when needed. For businesses in Kerala, where WhatsApp is deeply embedded in
TikTok Shop solidified its position in July 2026 as one of the premier platforms for product discovery and social commerce, with platform data confirming that 67 percent of users now cite TikTok as their primary channel for discovering new products surpassing both Amazon and YouTube. More significantly, TikTok Shop has evolved from a discovery platform
July 2026 saw LinkedIn deliver two significant platform updates in quick succession. First, the Creator Marketplace expansion gave businesses formal access to verified B2B content creators for paid brand campaigns a move that positions LinkedIn as a serious influencer marketing platform for professional audiences. Second, the launch of AI-powered creative tools inside LinkedIn’s ad platform
A landmark dataset published in July 2026 by Previsible, analysing 6.77 million AI-driven sessions across 166 Google Analytics properties over 19 months, confirmed what many marketers had suspected: ChatGPT now holds 92.4 percent of trackable LLM referral traffic and continues to grow its share. Total monthly AI-referred sessions have grown 9.9 times since early 2025,
From 2 August 2026, Article 50 of the EU AI Act formally requires businesses to disclose AI-generated content synthetic images, videos, audio, chatbots, and certain unreviewed AI-generated text. While the regulation originates in Europe, its impact is already being felt by digital marketers globally, particularly those working with brands that have any European customer base
July 2026 delivered something marketers in Kerala have been waiting for since AI Overviews launched: real visibility data. Google finally began rolling out its Generative AI performance report inside Search Console first to large properties in June, and now reaching smaller websites through July. For the first time, site owners can see exactly how many