July 2026 data has confirmed what many marketers suspected: TikTok has surpassed both Amazon and YouTube as the number one platform where users discover products, with 67% of users citing TikTok as their primary product discovery channel. For businesses and marketing students in Kerala, this is not a statistic to file away it is a […]
LinkedIn’s Creator Marketplace received a significant expansion in July 2026, giving businesses direct access to verified content creators for B2B campaigns. Simultaneously, LinkedIn launched collaborative posting features allowing multiple contributors to co-author and co-publish content changes that are reshaping how professional brands build visibility on the platform. For marketing students and businesses in Kozhikode, this
OpenAI’s ChatGPT advertising platform, which launched in late 2025, crossed a significant milestone in July 2026. Users’ ad dismissal rates have dropped by 50% since launch a clear signal that ChatGPT ads are finding genuine relevance with their audiences. For marketers, this is not a future trend to monitor. It is a live, growing channel
Google pushed a Spam Update in July 2026 targeting low-effort, machine-generated content the kind that flooded search results as AI writing tools became widely accessible. Websites that relied on volume over quality saw their search visibility drop practically overnight. For businesses in Kerala that built their content strategy around shortcuts, the fallout has been immediate
July 2026 has delivered one of the most significant platform updates of the year. Meta expanded its AI assistant directly inside Ads Manager, Instagram Reels introduced post-view ad formats, and Threads opened up static carousel and video ads to a broader advertiser base all within the same month. For businesses and aspiring marketers in Kerala,
TikTok’s continued operation in 2026 came down to a deal not because the underlying regulatory and political pressure surrounding the platform disappeared. This single fact carries an important lesson for marketers and businesses alike: platform risk is real, and building an entire strategy around one social channel is increasingly risky. Brands that relied heavily on
Cannes Lions returns to the Palais des Festivals from June 22–26, 2026, with a programme built around six content streams, including a new “Cannes Lions Deconstructed” track and Oprah Winfrey receiving the 2026 Cannes LionHeart award. What makes this year’s festival particularly significant is its framing: after two years of AI-generated content and growing consumer
One of the more pressing challenges facing marketers in June 2026 is what industry analysts are calling the “AI attribution blind spot.” As ChatGPT Ads Manager rolls out as a self-serve platform already generating $100 million in annualized revenue within six weeks of launch marketers face a new problem: targeting is now contextual, based on
Google Marketing Live’s late-May 2026 announcements have reshaped what digital marketers are expected to know. The rollout of a Business Agent for Leads, AI-powered Shopping ads, and a unified “Ask Advisor” spanning Google Ads, Analytics, and Merchant Center signals a fundamental shift: ad copy is no longer the entire message, and marketers must now understand
Google’s May 2026 Core Update, rolled out alongside Google I/O, has officially crossed a major threshold AI Mode now has over 1 billion monthly active users, and AI Overviews have reached 2.5 billion. For Calicut-based businesses and aspiring marketers, this isn’t just industry trivia; it’s a signal that the rules of visibility have changed entirely.